Probably the #1 thing you need to know about owning your own business is the Pareto Principle.

In short: 80% of the results you’re going after can be accounted for or acquired through 20% of your effort.

Meaning, when you have an entire mountain to climb (don’t carry that mountain, climb, baby), you need to evaluate which 20% of your efforts will make the single greatest impact on your progress.

For example, in my whole “getting healthier” behaviors, my 20% was quitting smoking. After that hurdle was conquered (which was subconsciously my excuse for all the fit behaviors not being worth it), all of the doors opened for me to identify as a healthy person, and therefore made me more likely to commit random acts of healthiness.

What this means for you who are doing your thing… and really it could be applied to ANY accomplishment you’re working toward:

When you go to prioritize the things you need to do in order to reach your goals, you must must MUST pick which of the activities on your to-do list will move the needle the most.

That doesn’t mean you’re not going to do the rest of the 80% of the activities – but it does mean that you’ll focus on the stuff that moves the needle the most and then fill in the gaps as a secondary focus.

Also… if you move the needle (take enough action in order to gain some momentum), you might have enough resources open up to be able to ask someone else to do the other, less impactful things.

As you’re going through your to-do list, as you’re approaching the Great Big Adventures that you’ll need to go through in order to conquer the things you wish to conquer, instead of being overwhelmed by the super long list of things that Must Get Done…

I want you to figure out which of those few things will make the most impact. And do those first.


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